Facelift or Renewal? Trade marketing, my love conference
Dear colleague,
In the last 3 years 35,000 new products and product versions were launched in the Hungarian consumer goods market.
Two thirds of these didn’t survive the 3rd year!
The question emerges: is it worth putting new products, new flavours or new fragrances on the market? Do the many million forints spent on the launches return the investment? Will our product be successful or will it disappear? Is there any chance that it is going to be a popular product and increase the profit of our company?
The next edition of our regular ‘I love trade marketing’ conference – held in February every year – is titled ‘Facelift or renewal?’ and will feature experts from large companies and small firms, who will be speak honestly about both successful product launches and failed ones. They will tell what – in hindsight – caused the success or failure of their product.
We would like to know what role trade marketing played in these product launches and innovations. At the trade marketing conference we will learn about campaigns where trade marketing formed part of an integrated marketing strategy, and about other campaigns where only trade marketing tools were used to launch a new product or product version.
We have invited the representatives and marketing specialists of famous brands and retail chains to speak at the conference, who will share all of their experiences with the participants. In addition to this, we will draw a parallel between the US presidential election and a facelift, and make a connection between sexual psychology and a (product) renewal…
5 reasons to participate in the Trade Marketing Conference:
– you will get information and acquire knowledge that can be used in your work already the next day
– speakers will come from retail chains and successful multinational and Hungarian companies
– you will hear about the latest international trends and best practices
– you will have the chance to establish relationships with other participants, talk about joint promotion campaigns or discuss challenges you both have to face
– presentations are always memorable at the Trade Marketing Conference
Program:
8.30-9.00 Arrival and registration
9.00-9.30 How many will disappear fromthe scene?Kateryna Edelshtein, managing director – Nielsen and Attila Kurucz supplier services director – Brandbank
9.30-10.00 The WOWme! Power in Trade Marketing’ Ana Teresa Penim, organisational psychologist, Retail Lover & Specialist, CEO of INV – Negotiation & Sales Institute
10.00-10.30 D. Trump: ‘Think big and hit them hard’ Richárd Hampuk, president – Person Communication
10.30-11.00 Coffee break
11.00-11.30 O(at) My God! Andrásné Györkös, head of sales – Naponta
11.30-12.00 Too many to choose from Tibor Veress, customer marketing leader – Unilever
12.00-13.00 Lunch
13.00-13.30 Confidence suits you very well Dr Kriszta Hevesi, sexualpsychologist
13.30-14.00 Clothes make the man Attila Takács, regional design manager – DS Smith
14.00-14.30 Double mill Roland Kanyó, marketing and PR manager – dm drogerie markt
14.30-15.00 Coffee break
15.00-15.30 Sweets that make you happy Zsolt Csengery, Category Planning Manager – Mondelez
15.30-16.00 Does renewal pay off? When does it work? Tamás Barna, owner and managing director – Republic Group
16.00-17.00 ‘Trade Marketing Manager of the Year’ and ‘Trade Marketing Team of the Year’ award ceremony
Date of the conference: 16 February 2017, 9.00 – 17.00
Venue: the conference room of the Budapest Chamber of Commerce and Industry, (BKIK 1016 Budapest, Krisztina krt. 99.)
We will also present the awards to the Trade Marketing Manager of the Year and to the Trade Marketing Team of the Year at the conference.
You can register to participate in the conference by clicking here or by filling out the registration form that you find attached and sending it to office@instoreteam.hu until 9 February 2017.
You can also become a Trade Marketing Club member (you find the related information attached), which is a really good idea as club members can participate in the conference at a reduced price, and in addition to this they can also profit from club meetings, presentations and professional networking opportunities. You can apply for Trade Marketing Club membership by clicking here.
We are looking forward to meeting you!
Best regards:
Ágnes Csiby, Zsuzsanna Hermann, Ildikó Kátai
the organisers of the Trade Marketing Conference
