Business Days 2015

29 September, Tuesday – Illusionists

13.30–15.30 The secrets behind great magicians’ tricks – How to charm women and men?
The emotional and intellectual sides of consumer and shopper decisions.

Moderated by:

The secrets behind great magicians' tricks –  Baja Sándor – managing director, Randstadd
Speakers and participants of the roundtable discussion:
How to charm women and men? – Kateryna Edelshtein – managing director, Nielsen
How men and women buy in the labyrinth of the digital world – Rita Csillag-Vella – client service director, GfK
Divine brands – enchanting brand survey –  Erik Vágyi – research director, TNS Hoffmann

Members of the Chain Bridge Club participate in the discussion and the conference:
László Hovánszky (Metspa); Sándor Baja (Randstad); László Benedek (Baumit); Péter Boros (Becmol); Tamás Csongovai (COOP); Endre Fazekas (Sió-Eckes); Zoltán Fekete (Branded Goods Association); György Földesi (Binzagr); András Gyenes (Magyar Telekom); Zoltán Házi (Budapest Wholesale Market); Zsuzsanna Hermann(Trade magazin); Ferenc Kedves (Partner in Pet Food); Ákos Kozák PhD. (GfK); Dr András Köves (NT); Tibor Kujbus (Reál); Dr Géza Miklósvári (MAGYÜSZ); Tamás Plutzer (Aquarius-BUSZESZ Group); Zoltán Poór (GoodMills Group); József Rácz (Prémium Kert); Attila Sófalvi (Tchibo); György Sóskuti (Nestlé); Gábor Soltész (Ostoros-Novaj Wine); Gergő Soltész (FHB/Ostoros-Novaj Wine); Bernadett Strasser-Kátai (Real Nature); Judit Szalókyné Tóth (Nielsen); Tibor Székács (Aldi); József Tarsoly (Coca-Cola Austria); Zoltán Tóth (MindZ/DigInStore); Zsolt Vuleta (Borsodi); Bálint Zsinkó (Zwack Unicum); Dr Jenő Andics; Dr Gábor Csirszka; Dr Béla Fischer; István Justin; Szilvia Krizsó; Ferenc Kuti; Péter Magyar; István Matus; László Murányi; Kornél Saltzer; György Seregi; László Szilágyi; Dr Imre Tímár

15.30–16.00 Pretzel time

16.00–18.00 Watch my hands! – Our subconscious inuences us, but how?
Breaking the routine of consumers by expanding the boundaries of marketing

Moderated by:
Rejtett infláció –  László Benedek – commercial director – Baumit
Speakers and participants of the roundtable discussion:
Teched-up consumers are rewriting market rules – Dr Mária Törőcsik – university professor
Our fears – The belief-making animal – Dr Vilmos Csányi – ethologist;
Brainfluence (How to push the buy-button?) – István Sas– advertising psychologist
Racionális vásárló vs. érzelem-vezérelt vásárló – Manfred Litschka – regional sales director, TCC

18.00–20.00 Warming up for the evening programme

20.00– Rabbits from the hat – Dinner and surprise acts

30 September, Wednesday – Acrobats

9.00–11.00 Ringmasters and circus directors– Macroeconomic section, Part 1
Economic and corporate competitiveness in Hungary and abroad.

Moderated by: Szilvia Krizsó
Speakers and participants of the roundtable discussion:
Correlations and trends – let’s create order in the retail chaos –  Ákos Kozák – managing director, GfK
Are loand needed? – Gergő Soltész – board member, FHB Bank
The role of monetary policy in increasing economic competitiveness – Barnabas Virág – managing director, MNB

11.00 –11.30 Pretzel time

11.30 –13.00 Taming and being tamed  – Macroeconomic section, Part 2
Lobbying strategies in the FMCG sector.

Moderated by: Szilvia Krizsó
Participants of the roundtable discussion:
Dr Ferenc Dávid – general secretary, National Association of Entrepreneurs and Employers; Kata Pál – sector directo, Hungarian National Trading House; Tamás Éder – president, Federation of Hungarian Food Industries; Zoltán Fekete – general secretary, Branded Goods Association; Balázs Gyorffy – president, Hungarian Chamber of Agriculture, György Vámos – general secretary, National Trade Association

13.00–14.00 Meeting in the sandwich bar

14.00–16.00 Tightrope walk above the safety net – Retail trade section, Part 1
Current issues and changes in the market conditions of the retail sector.

Moderated by:
Current issues and changes in the market conditions of the retail sector – Kornél Saltzer – founding member of the Chain Bridge Club
Speakers:
Achieving sustainable, organic growth in the new environment – Kateryna Edelshtein – managing director, Nielsen
The key to the success: adjustment and innovation – Zsolt Pálinkás – managing director, Tesco
Customer experince on MOL service stations – Gábor Farkas – Head of Retail MOL

Participants of the roundtable discussion:
Gábor Ambrus – deputy head, Auchan Magyarország; Tamás Csongovai – commercial director, Coop; László Flórián – managing director, Rossmann; Gabriella Heiszler – managing director, Spar; László Hovánszky – managing director, Metspa; Tibor Kujbus– general director, Reál; Zoltán Noszlopy – commercial director, CBA; Zsolt Pálinkás – CEO, Tesco;

16.00–16.15 Pretzel time

16.15 –17.45 Jugglers in the ring and up in the air – Retail trade section, Part 2
New solutions for increased eciency and better sales results.

Moderated by:
New solutions for increased efficiency and better sales results – Kornél Saltzer – founding member of the Chain Bridge Club
Speakers:
Rabbit, chicken and fish in the hat – do we let it disappear? – Dávid Kétszeri – customer service director, GS1 and Elza Pálenik – quality assurance manager, Metro
The Future of Retail- Stefano Chiavegati – marketing director, GE Lighting
Don't rely on luck – Monika Cervenak – commercial director, DS Smith Packaging

Participants of the roundtable discussion:
Tamás Csongovai– commercial director, Coop; László Flórián – managing director, Rossmann; László Hovánszky – managing director, Metspa; Tibor Kujbus– general director, Reál; Zoltán Noszlopy – commercial director, CBA; János Pirint – commercial integration director, Tesco Hungary; Krisztina Várkonyi– deputy head of food product sourcing, Spar

17.45 –18.00 Pretzel time

18.00–19.00 Trapeze artists with a new act – Retail trade section, Part 3
New actors in the e-commerce sector.

Moderated by:
New actors in the e-commerce sector – Kornél Saltzer – founding member of the Chain Bridge Club
Speakers and participants of the roundtable discussion:
Do FMCG companies have a place in e-commerce?
Péter Kurucz – managing director, BrandBank; Csaba Barabás-Heinz – managing director, brands.hu; Róbert Molnár – chief business and logistics ocer, Hungarian Post; István Róbert Kulcsár senior consultant, WebShop-Experts

19.00–20.30 Warming up for the evening programme

20.30– Showtime Dinner – Garden party and surprise acts

1 October, Thursday – Strongmen

9.00–11.00 International stars and world-class acts Branded Goods Association section
Strong brands and successful manufacturers in the once-again growing market.

Moderated by: Zoltán Fekete – general secretary, Branded Goods Association

Speakers and participants of the roundtable discussion:
Henkel's brand show – Dr Ágnes Fábián– managing director, Henkel
How to build iconic brands – Jean Grunenwald – managing director, Nestlé
How great brands can contribute to growth – Joris Huijsmans– general manager, Heineken
Always relevant – László Niklós– managing director, Coca-Cola
Powerful brands with purpose – Regina Kuzmina – managing director, Unilever

11.00 –11.30 Pretzel time

11.30 –13.00 Thirsty for success – VIP sector: carbonated soft drink and mineral water
A product path overview: market advantages and disadvantages.

Moderated by:
What else is in the hat? – Dr Géza Miklósvári – vice president, MAGYÜSZ
Speakers and participants of the roundtable discussion:
New packages for a sustainable category growh – László Békefi– commercial director, Coca-Cola
„Champions on stage…” – Global sponsorship as a business opportunity – Attila Berényi – managing director, PepsiCo
We are looking in to the mistical future – Levente Balogh – president and owner and Alessandro Pasquale – owner, Central European Mineral Water Holding and vice-president, EFBW (European Federation of Bottled Water)
Unigue attraction: fresh and green variety – Tamás Plutzer – owner-managing director, Aquarius-BUSZESZ Group

13.00–14.00 Meeting in the sandwich bar

14.00–15.30 In the spotlight, from head to toe – Non-food brands section
Brand strategies in the market of household chemicals and cosmetics.

Moderated by: Zoltán Fekete – general secretary, Branded Goods Association
Participants of the roundtable discussion:
Szilvia Brodár – customer marketing leader, Unilever; Balázs Tóth– managing director, Target Sales Group; Zoltán Venter – managing director, SCA

15.30–16.00 Pretzel time

16.00 –17.20 Acknowledging spectators’ favourites – Communication section
Getting messages through the traditional way and in the
virtual world.
Moderated by:
A wink from the ring – László Szilágyi – member of the Chain Bridge Club
Speakers:
Juggling with data: examining promotional locations – Attila Oláh – managing director, ESRI
Digital Signage, the innovative future of in-store communication – Zoltán Tóth, – CEO, DigInStore and Mihály Klemencz – regional sales manager, LG
Sirha Budapest on the red carpet – Klara Tihanyi – exhibition director, Hungexpo
Modern adrenalin blast – Stefano Favaro– franchise owner, Nitro Circus, Budapest Jump

17.30–18.30 There is another one!– Trade Marketing Club meeting
Social media is a new tool, a new solution and a new channel in trade marketing too.

Moderated by: Ágnes Csiby  and Ildikó Havasiné Kátai, founders of Trade Marketing Club
Speaker and discussion partner:
” The clown shouldn't fall asleep” – János Arany – sales director, TEN
How to measure Reach, Resonates, Reactions on three screen – Ágnes Szűcs-Villányi – head of department, Nielsen

18.30–20.30 Warming up for the evening programme

20.30–Encore –  Gala dinner, Lifetime Achievement Award ceremony, SuperStore award ceremony, surprise acts.
Live music by the Vegas Show Band

2 October, Friday – Guest showmen

9.00-9.45   Taking down the tent – Checking out of the hotel rooms

9.45-13.00 Bowler Hat and Red Nose – One for the road for company executives

Moderated by: Szilvia Krizsó
Speakers and participants of the roundtable discussion:
The credible role – Ibolya Görög – protocol expert
Emotional intelligence of executives – Dr Imre Csernus – psychologist
One for the road for company executives – Róbert Alföldi – actor, director

13.00-15.00 Meeting in the sandwich bar

We reserve the right to change the programme.

Social security contributions payable on meals aren’t included in the price.

We offer special prices to those who wish to stay shorter.

The biggest conference of the Hungarian FMCG market, with nearly 100 speakers and 500 decision-makers present – in Hungarian and English language.

Sponsors: