Blind Flight?

FMCG Market Updates

Ticket Validity: September 22–26, 2025

Optional Flight Extension: September 26–28, 2025

Departure & Arrival: International FMCG Airport
(Tapolca, Hunguest Hotel Pelion)

Dispatch Service: marketing@trademagazin.hu

For the past five years, the FMCG market has been operating under uncertain economic conditions, fluctuating in intensity. Consumer activity, unpredictable market environments, and ever-changing regulations continuously reshape plans. Skyrocketing prices, soaring inflation, volatile exchange rates, and dwindling hopes for a balanced supply-demand environment—these are the only “constants” we can rely on.

Why is it a blind flight? Everyday business operations require plans. Plans that allow for measurable performance and results, providing a long-term vision for expansion, development, and adaptation to changes. Economic stability would be the foundation of all this—giving wings to every market player to soar high, even against the wind. But with uncertain economic conditions, every plan becomes unreliable. Adapting to new daily challenges drains resources, shifting focus from long-term strategies to immediate daily, weekly, and monthly survival plans. Moreover, economic instability affects not only businesses but also shapes consumer behavior and decision-making. Currently, most companies in the FMCG market are struggling with these issues. Even the best ideas, development plans, and strategies cannot thrive if the regulatory environment remains unpredictable, and price, exchange rate, and cost stability are out of reach. Under these conditions, businesses are left navigating blindly.

We fly because we must. But where are we headed? Where will we land, and in what condition? These questions remain unanswered for now. The breakthrough that should come from a flying start is still nowhere to be seen in the FMCG sector. Yet, we remain hopeful that as we continue our journey, the turbulence will ease, a clear direction will emerge, we will find the right speed, and a safe landing strip will be in sight—allowing our passengers to feel secure and travel more frequently on predictable routes.

At this year’s Business Days Conference, we invite everyone on a journey like this. We entrust ourselves to our Captains and their expertise. We will listen to why they chose their specific flight path and how they navigate to keep their planes on course. Every passenger will be traveling first-class, but that doesn’t necessarily mean what they hear and experience will be reassuring. Still, we believe that through this shared journey and experience, we will learn how to find the best possible landing strip—even in blind flight—so that we can take off again and continue flying together.

We look forward to welcoming everyone from September 22-26 in Tapolca, at the Hunguest Hotel Pelion, for the largest annual FMCG conference. And for those who are interested, this year’s event can be extended with a special weekend program, offering an engaging, small-group experience.

Application form

This was Business Days 2024 – Teaser video

 

Members of the Lánchíd Club will also participate in the conference:
Székács Tibor elnök (Kende Retail, Avokado); Hovánszky László (tiszteletbeli elnök); Baja Sándor (Randstad); Balázs Ildikó (Auchan); Balogh Máté (Lindt); Balogh Tibor (OMV); Bánhegyi Zsófia; Bánhidi Attila; Benedek László (Agroloop); Békefi László (Coca-Cola HBC); dr. Boros Péter (Graboplast); dr. Fábián Ágnes (Henkel); Fekete Zoltán (Márkaszövetség); dr. Fischer Béla; Flórián László; Földesi György (Al-Rushaid Group); Gazsi Zoltán (Eisberg); Házi Zoltán; Heiszler Gabriella (SPAR); Hermann Zsuzsanna (Trade Magazin); Jeszenszki Lívia (Reál); Justin István (Real Nature); Kedves Ferenc; Laknerfi-Korin Katalin (Zwack Unicum); dr. Kozák Ákos (lmpetus Research); Krizsó Szilvia (KriShow);  Matus István; Mezei János (Co-op Star); Müller Kornél (Törley); Murányi László;  Németh Ottó (Herbow); Noszek Péter (Nestlé); Pálinkás Zsolt (Tesco); Poór Zoltán (Puratos); Rácz József (Prémium Kert); Saltzer Kornél; Sófalvi Attila (Mars); Sóskuti György; Soltész Gergő (Ostoros Családi Pincészet); Strasser-Kátai Bernadett (Real Nature); Szalókyné Tóth Judit (The Coca-Cola Company); Szautner Péter (Bonafarm); Tarsoly József (Wienerberger) dr. Tímár Imre (Tanner Trade); Tóth Zoltán (Mindz); Venter Zoltán (Essity); Vuleta Zsolt (Borsodi Sörgyár); Zsinkó Bálint (Graboplast)

Sponsors: