Business Days 2016
ADVERTISING
Facts and PrescriptonsAnnual health check-up in the FMCG marketOnce again we are waiting for you with a 4-day conference Save the date in your calendar now! Tapolca, Hotel Pelion VIP theme: healthy products |
ss |
27 September, Tuesday – Checking the state of health
13.00–15.00 Medical consilium –Allergy specialists, dietitians, psychologists and the consumers?
Health-consciousness and what is behind it
Moderator: László Benedek, CEO, Brand Care
Health consciousness forms part of general knowledge – An unhealthy society can't perform in any competiton and will fall behind
Speaker: Dr Mária Törőcsik, director of the Marketing an Tourism Institute at PTE and university professor
Health megatrend and consumer desires
Participants of the roundtable discussion:
Emese Antal,, professional director of TÉT Platform Association and dietitian sociologist
Bernadett Kiss-Tóth, dietitian of Nestlé, and Hungarian member of European Federation of the Associations of Dietitians and International Confederation of Dietetic Associations
Prof. Dr Kristóf Nékám, allergy specialist and clinical immunologist, Hungarian Allergy Association
Dr György Purebl, clinical deputy director of the Institute of Behavioural sciences at Semmelweis University and president of the Hungarian Psychiatric Association
Members of the Chain Bridge Club participate in the discussion and the conference:
László Hovánszky president (Metspa); Sándor Baja (Randstad); László Benedek (Brand Care); Dr Péter Boros (Laurel); Tamás Csongovai (Delega); Endre Fazekas (Sió-Eckes); Zoltán Fekete (Branded Goods Association); György Földesi (Binzagr); András Gyenes (Magyar Telekom); Zoltán Házi (Budapest Wholesale Market); Zsuzsanna Hermann (Trade magazin); István Justin (APIS); Ferenc Kedves (PPF); Ákos Kozák PhD. (GfK); Dr András Köves (NT); Tibor Kujbus (Reál); Dr Géza Miklósvári (MGYÜSZ); Zoltán Poór (GoodMills Group); József Rácz (Prémium Garden/Vitamin Salon); György Seregi (Sandoz); Attila Sófalvi (Tchibo); György Sóskuti (Nestlé); Gábor Soltész (Ostorosbor); Gergő Soltész (FHB/Ostorosbor); Bernadett Strasser-Kátai (Real Nature); Judit Szalókyné Tóth (Nielsen); Tibor Székács (Aldi); Zoltán Tóth (MindZ Design); Zsolt Vuleta (Borsodi); Bálint Zsinkó (Zwack Unicum); Dr Jenő Andics; Dr Gábor Csirszka; Dr Béla Fischer; Szilvia Krizsó; Ferenc Kuti; Péter Magyar; István Matus; László Murányi; Kornél Saltzer; László Szilágyi; József Tarsoly; Dr Imre Tímár
15.00–15.30 Visiting hour
15.30–17.30 Medical sales rep’s recommendations – How to communicate effectively?
What do consumers believe the most and how to speak to them?
Moderator: Sándor Baja, managing director, Randstad Hungary and Randstad Romania
Medical sales rep's recommendations- How to communicate effectively? What do consumers believe the most and how to speak to them?
Speakers:
Dr András Szabó, owner, webbeteg.hu
Should I stay or should I go? Dairy diary of a lactose intolerant
Anita Mekler, partner, PricewaterhouseCoopers
New generation, new trends – What eat today
Péter Geszti, advertising expert
Ágnes Pellion head of communication, The Coca-Cola Company
Category messages in the light of integrated communication
17.30–20.00 Group therapy for volunteers
20.00– Evening washout Dinner, Dinner, Magdi Rúzsa: Magdaléna songs, raffle
28 September, Wednesday – GENERAL MEDICAL EXAMINATION
9.30–11.00 X-ray – Macroeconomic section, Part 1
Screening of economic processes in Hungary and in the world
Moderator: Szilvia Krizsó, communication specialist
Speakers and participants of the roundtable:
György Jaksity, president, Concorde
Negative interest rates
PhD Anikó Juhász, director general, Agricultural Economics Research Institute
Market crises management with EU treatment options
Participants of the roundtable discussion:
Gergő Soltész, consultant, FHB
Barnabás Virág managing director, Central Bank of Hungary
11.00–11.30 Visiting hour
11.30–13.00 Complete blood count – Macroeconomic section, Part 2
Organisations, limits, values
Moderator: Szilvia Krizsó, communication specialist
Speaker:
Dr Zsolt Feldman deputy state secretary responsible for agriculture, Ministry of Agriculture
Kateryna Edelshtein, managing director, Nielsen
Diagnosing the state of Hungarian business and consumer sentiment
Participants of the roundtable discussion:
Zoltán Fekete, general secretary, Branded Goods Association
Zoltán Házi, member of the presidency, National Trade Association and head of the commerce department, Budapest Chamber of Commerce and Industry
Katalin Süle president, Hungarian Chamber of Agriculture in Zala County
Réka Szőllösi, managing director, Federation of Hungarian Food Industries
13.00–14.00 Hospital lunch
14.00–15.30 Gastroscopy – Retail trade section, Part 1
Current issues and changes in the conditions of the retail sector
Moderator: Judit Szalókyné Tóth, Marketing & Communications Leader Europe Growth and Emerging Markets, Nielsen Europa
Participants of the roundtable discussion:
László Flórián, managing director, Rossmann
Zsolt Gyelán vice president, CBA and managing director, Partner Log
Gabriella Heiszler, managing director, Spar
Jean-Sébastien Blum, head of fresh purchases, Metro
László Hovánszky, managing director, Metspa
Tibor Kujbus, managing director, Reál
Zoltán Noszlopy head of food product director, CBA and managing director Partner Log
Viktória Lucenkó innovation director, Auchan
Zsolt Pálinkás, operative managing director, Tesco
Tibor Székács, managing director, Aldi
Géza Tóth, CEO, Co-op Hungary
Speaker:
Péter Novák, deputy director, Sky Marketing
Healthy Reputation – COOP’s unique customer relationship building concerning the Olympic Games
Daniel Lopez Uran European Marketing Manager, In Store Solutions, CHEP
Platforms for profit
15.30–16.00 Visiting hour
16.00–17.00 Biopsy – Retail trade section, Part 2
Taking a sample from the depths of our retail systems
Moderator: Tamás Csongovai owner, Delega
It is easier to seriously think about than to do for it
Participants of the roundtable discussion:
László Flórián managing director, Rossmann
László Hovánszky, managing director, Metspa
Tibor Kujbus, managing director, Reál
Viktória Lucenkó innovation director, Auchan
Zoltán Noszlopy head of food product director, CBA and managing director Partner Log
Krisztina Várkonyi, head of food product sourcing, Spar
Further high-level representatives of Hungarian and multinational retail chains
Speaker: Dr Péter Boros,, strategy and business development director, Laurel
Innovations that generate returns in retail
17.00–17.30 Visiting hour
17.30–18.30 Exercise ECG – Retail trade section, Part 3
Efficient payment solutions
Moderator: Dr Péter Boros, strategy and business development director, Laurel
How did we get from the pengő to the mobile phone?
Speaker:Endre Eölyüs,, director, MasterCard Europe
What is the way forward? A merchant’s dilemmas around bank card payment
Participants of the roundtable discussion:
Marina Nyeste, consultant, Ministry for National Economy
László Flórián, managing director, Rossmann
Zsolt Gyelán, vice president, CBA and managing director, Partner Log
András Méth, head of commerce development, MasterCard Europe
Péter Mondovics, marketing manager, MasterCard Europe
18.30–20.00 Inserting an intravenous infusion
20.00– Night shift – Garden party and surprise programme, Retailer of the Year award ceremony, Péter Geszti “Létvágy” concert and a raffle
29 September, Thursday IN AND OUTPATIENT TREATMENT
9.30–11.00 Cardiology – Branded Goods Association section
Manufacturers trying to win consumers’ hearts, brands that speak to people’s hearts
Moderator: Zoltán Fekete, general secretary, Branded Goods Association
Speakers and participants of the roundtable discussion:
Attila BerényiCEO, PepsiCo
Ágnes Fábián, vice president, Branded Goods Association Hungary and president of Henkel
Sustainability is Henkel’s top priority
Giacomo Pedranzini CEO, Kometa’99
With honesty and responsibility
Jean Grünenwald, managing director, Nestlé
Nestlé: Good food, good life
Péter Szautner, CEO, FrieslandCampina
Sustainable brand strategy – goals and challenges in the dairy sector
11.00–11.30 Visiting hour
11.30–13.00 Gastroenterology – VIP topic, Part 1: products for healthy eating
An overview of the product path: market advantages and disadvantages
Moderator: Bernadett Strasser-Kátai,, owner-managing director, Real Nature
Speakers and participants of the roundtable discussion:
Rita Csillag-Vella client service director, GfK
“It Can't Always Be Caviar” To eat what we like or to eat well?
Gábor Laszlovszky, head of department, Ministry of Agriculture Dávid Kétszeri,, deputy CEO, Zoltán Krázli implementation director, Gs1
You are the food you eat and the medicines you take
Kinga Palotai, national key account manager, Bayer
Bayer enters new channels
Participants of the roundtable discussion:
Attila Ádám, commercial director, GA FOOD
Ildikó Birtalan, owner, NoCarb
Csaba Burján, Food Solutions director, Unilever
Krisztina Mészáros managing director, VitaFood
Dr. Ádám Panker, consultant, OGYÉI
János Rákóczi, commercial director, eisberg
13.00–14.00 Hospital lunch
14.00–15.30 Dermatology – VIP topic, Part 2: Non-food brands section
Household chemicals and cosmetic products that contribute to consumers’ health
Moderator: Zoltán Fekete, general secretary, Branded Goods Association Hungary
Speaker: Mónika Barta , client service director, Nielsen
Hungarian consumers: in peruse of healthy lifestyles and conscious consumerism
Participants of the roundtable discussion:
Nelly Kéri-Horváth customer team leader, Unilever
Ottó Németh, general manager of beauty care, Henkel
Balázs Tóth, owner, Target Sales Group
Zoltán Venter, managing director, SCA Hygiene Product
Tibor Veress, customer marketing leader, Unilever
15.30–16.00 Visiting hour
16.00–17.00 Psychiatric ward – Communication section
Getting messages throughin the traditional and in the virtual space
Moderátor: Szilvia Krizsó, communication specialist
Speakers:
Erik Vágyi research director, TNS Hoffmann
What make an effective advertisement?
Zab Gábor marketing director, Heineken
“If You Drive, Never Drink” – Heineken at Formula 1
András Lengyel, commercial director, atmedia
Who would have tought that television was this efficient?
Wim Wouters, creative director, DS Smith / more from less
More hotspots Less blindspots
17.10–18.30 Maternity ward
A Trade Marketing Club meeting Unusual co-promotions – when the gift we give isn’t a mug
Moderator: Ágnes Csiby, president and Ildikó Havasiné Kátai, general secretary, POPAI Hungary Association
Speaker: Zsuzsanna S. Takács, managing director, Strategic Scope Communication Agency
FMCG Worldwide – In The Spotlight Of A Newsletter
18.30–20.30 Group therapy for volunteers
20.30– Ophthalmology and otolaryngology – Gala dinner, Lifetime Achievement Award presentation, SuperStore 2016 award ceremony and the VEGAS SHOW BAND
30 September, Friday REHABILITATION
9.00–10.00 Hospital discharge – Check-out from hotel rooms
10.00–13.00 Hospital discharge report – One for the road for company executives
Moderator: Szilvia Krizsó, communication specialist
Speakers:
Zsolt Zólyomi biologist, perfumer , “the Nose ”
Dr Imre Csernus, psychologist
Péter Rudolf actor
Sponsors:
