Events from a trade marketing aspect

According to the founders of TMK, it is best to discuss events at a special event like. IFE Foodapest: The first presentation was held by Fernando Bujarabal, owner of Berceo Kft, about Spain. Zsolt Stork, top gastro manager of Zwack was the first to speak about events, emphasising the opportunities offered by the Zwack Museum and also focusing on festivals. Festivals can help in achieving several objectives, like boosting sales or brand building. The approximate number of young people visiting festivals in Hungary is 450,000 annually. Brands targeting the 20-30 age group should be present at festivals. The Next REC Live truck is a mobile bar equipped with a sound system and ideal for such events. Dr György Berencsi, managing director of Consulart Kft used three very different events to illustrate the tasks related to organising events. Success is always dependent on paying attention to details like licenses, invitations, parking, mailing of press releases etc., regardless of the type of the event. His presentation provided many useful ideas for organising Christmas parties, or events intended for consumers and also for future meetings of the Trade Marketing Klub.