The Müller drugstore and retail group has closed one of the most successful years in its history: in the 2023/24 financial year, net sales increased by 8.3%, reaching EUR 5 billion. Serving nearly one million customers per day, the company is building on solid financial foundations, a diversified business model, and growing international presence to strengthen its position at the forefront of modern European retail.
50 new stores, new markets, and an expanding product range
A major driver of growth was Müller’s ongoing international expansion. The company opened 50 new stores, acquired Swiss toy retailer Franz Carl Weber (adding 22 locations to its portfolio), and entered the Slovak market, where it plans to open 25 stores. Müller also established an independent subsidiary in the Czech Republic.
The company’s retail space grew by more than 41,000 square metres, while its workforce expanded to 35,464 employees—an increase of nearly 2,000 in a single year. Müller is also modernising its recruitment processes with a focus on digital tools and developing internship programmes to secure long-term workforce availability.
Financial stability, new business lines, and a sustainable future
Müller’s financial strength is underpinned by an equity ratio of 64.3%, providing a solid foundation for future investments. While EBIT declined to EUR 259.3 million and consolidated net profit to EUR 185.1 million due to rising wage, energy, and procurement costs, the company maintains a strong outlook for the future.
In the 2024/25 financial year, Müller continued its expansion in Croatia, Spain, Slovenia, Hungary, and Germany. The company also strengthened its digital presence by opening a new office in Berlin and offering over 120,000 products in its online store—with double-digit growth and profitable operations.
Technological advancements included the introduction of a new checkout and inventory management system and the implementation of the AutoStore logistics system at the company’s Ulm headquarters. Product category highlights included a 7.8% increase in luxury perfumery and a 12.7% rise in toy sales. The new “Müller Health World” concept was also launched, offering preventative products, dietary supplements, and pharmacy-grade cosmetics in modern shop-in-shop formats.
Sustainability and social responsibility
Müller also remains committed to sustainability and CSR. The company has collected more than 100,000 kilograms of waste from beaches, planted 70,000 trees, and is installing fast-charging stations for electric vehicles. For every SpongeBob toy sold, one plastic bottle is removed from the ocean—an innovative initiative linking sustainability to specific products.
Müller’s long-term goal remains clear: stable growth, responsiveness to changing consumer habits, and a strong, future-proof presence in the European retail landscape.
