Record results and international growth at the Pek-Snack Group

The Pek-Snack Group, which is a dominant player in the frozen bakery market and has significant exports and is present in 6 countries, closed 2024 with records. The consolidated sales of the group of companies, known among consumers for its scones, cocoa snails and pizza slices, increased by 5 percent last year to HUF 12.7 billion, and its EBITDA as a percentage of sales increased from 15 percent to 19 percent from the previous year. The company, owned by the Hungarian-based Oriens and present in Croatia, Bosnia and Herzegovina, the Czech Republic, Serbia and Slovakia in addition to Hungary, had a cumulative annual growth rate (CAGR) of 13 percent in sales and 12 percent in EBITDA between 2016 and 2024. Pek-Snack’s after-tax profit more than doubled, rising to HUF 589 million in 2024 from HUF 214 million the previous year. The stability of the profit-generating capacity is demonstrated by the fact that 38 percent of the group’s sales came from foreign markets last year. Pek-Snack Group’s products are sold through an extensive franchise network in six regional countries, as well as through long-term partnerships with local and international supermarket chains and other key partners. The Croatian subsidiary contributed 28 percent to sales, while other foreign markets contributed 10 percent. Pek-Snack, which has more than 1,400 domestic franchise partners, has 350 employees.

Zoltán Novák, CEO of Pek-Snack Group, said in connection with the results: the ratio of international sales in Pek-Snack’s sales is already nearly 40 percent, and their further expansion is among their strategic goals, as they want to strengthen the company’s stable profit-generating ability. The CEO added: in addition to market expansion, last year’s growth was ensured by effective responses to external challenges such as inflation, consumer price sensitivity or rising operating costs. In addition to producing high-quality products, the group of companies is continuously improving its operational efficiency and developing its products to meet customer needs, in many cases shaping the market with product developments. They are strengthening their cooperation with retail chains and continuing to develop their franchise network.