Coca-Cola will use rebina to sweet our life

By: trademagazin Date: 2007. 06. 04. 00:00

The Coca-Cola Co. develop a new calorie-free sweetener in partnership with Cargill Inc.

Coca-Cola has filed 24 patent applications related to
utilizing, formulating and processing high potency sweeteners, including
rebiana.

Rebiana is made from the leaves of the stevia plant, a South
American herb that has been used as a sweetener in other countries. The leaves
of the small, green plant are said to have a refreshing taste that can be much
sweeter than sugar.

The herb isn't approved in the U.S. and Europe  for use in food and beverages, but is approved
in 12 other countries, including Brazil, Japan and China.

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