30-year-old DIEGO announced a drawing competition for kindergartens with a prize worth HUF 9 million

By: Trademagazin Date: 2022. 10. 24. 09:13

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Let’s give space to the dreams of the little ones! Since its establishment, the company has become a professional in fulfilling wishes, as it is important for it to create an aesthetic, comfortable and homely environment for its customers. As part of the “30 years of DIEGO” campaign, the company also wants to put a smile on the faces of kindergarteners and their teachers, so it has launched a children’s drawing competition for them, the winners of which will be surprised with gifts worth a total of HUF 9 million. The project is a prominent element of the franchise’s CSR strategy.

The first 300 registered kindergartens will receive a gift package full of creative tools

“There are smells and sounds in life that evoke memories, and there are characteristic objects and images that represent eras. This year we turned 30 years old, and we want to give back some of the good things we have received from our customers over the past three decades. Our children’s play mat with the “city-village” pattern is iconic: it has been found in almost unchanged form in every kindergarten for 30 years, and several generations have grown up having certainly played on it as children. In the last 30 years, we have sold more than 240,000 m2 of it. But not only the pattern of the carpet is unchanged, but also the assistance that has been the main mission of our company since the beginning, and it is also the flagship of our franchise CSR strategy”

– said Orsolya Oldroyd, DIEGO’s communications manager.