QR Code marketing recommendation from the Mobile Marketing department of DIMSZ

The Direct and Interactive Marketing Association (DIMSZ) would like to present the usage of mobile codes to the industry players with this document.

The so-called whitebook was adopted by the three major mobile operators, Magyar Telekom, Telenor and Vodafone, as well as the GS1 Magyarország, which is an organization dealing with automatic identification and marking technology.

The rapid spread of the two-dimensional bar codes, that can be read by mobile devices the so-called mobile codes justified the compilation of the “White Book” that will serve as an industrial recommendation for the future.

The recommendation can be downloaded from the following link: http://www.dimsz.hu/downloads/Mobilkod_whitebook_1.5.1.pdf