PwC: “Multi-channel shoppers' pose challenges to the retail sector

Retail stores have to completely re-interpret the concept and the role of the costumers in the sales process, due to the appearance of the new generation of consumers, the “multi-channel shoppers”.

Thanks to the expansion of online and mobile shopping thecustomers using a mix of virtual and physical distribution channels, often in the case of the same dealer – shows the recent survey of PwC Magyarország.