A bubble containing the whole world

The prosecco we know today stole into the hearts of consumers of alcoholic drinks made from grapes about a century and a half ago – in the 1880s, the Mionetto family winery in the Veneto region of northern Italy began its large-scale production and distribution. Founder Francesco Mionetto’s goal was to reimagine Prosecco, known since ancient times, to showcase the unique character of the Glera grape native to his homeland, creating a pure, natural and stylish drink. Although Prosecco had been made in the region before, it was Mionetto who truly put the drink on the world map – with his modern approach and sophisticated technology, he opened a new era in the history of bubbly experiences.

Myth and reality – or just Glera?

Glera has been the main ingredient in Prosecco ever since: according to regulations, at least eighty-five percent of the grapes used in its production must come from this variety. In addition, the sparkling wine may contain up to fifteen percent of Chardonnay, Pinot Bianco, Pinot Grigio, Verdiso, Perera, Bianchetta Trevigiana, or (in the case of Prosecco Rosé) Pinot Nero grape varieties. Although many people believe that prosecco can only be made from Glera grapes, small-scale blending has been permitted for a long time. The reason and purpose was primarily to refine the flavor profile, create vintage balance and follow newly emerging market demands.

Prosecco aims for world domination

It is a fact that prosecco has now become one of the trendiest, and therefore one of the best-selling drinks in the world. Nothing supports the latter claim better than the fact that around 671 million bottles of prosecco were sold globally in 2024. According to some estimates, sales could increase by another ten percent this year, exceeding 720 million bottles. Hearing these numbers, Francesco Mionetto would certainly be happy, and he would also be delighted to hear that Mionetto prosecco, which carries on his name, is today the world’s leading international brand, with more than 42 million bottles sold annually in seventy countries around the world.
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