Procter & Gamble: WOM campaign to promote electric toothbrush

The Procter & Gamble asked the trnd to ornaize the WOM (Word-of-Mouth) campaign to promote Procter & Gamble’s new product, the new Oral-B Professional Care 500 electric toothbrush in Hungary and Poland.

In the scope of trnd’s new WOM campaign, a total of 2600 people in Hungary and Poland can test Procter & Gamble’s new oral care products, the Oral-B Professional Care 500 electric toothbrush.

The campaign aims to increase the awareness of the Oral-B Professional Care 500 electric toothbrush and to gather more informationswith the help of the participants (mini market research), about the product.

The campaign’s website can be found here: http://www.trnd.hu/oral-b