Private radio in the Tesco – the first in the region

Tesco last year around Christmas time has already been provisionally applied Mood Media's concept of a satellite radio and this year decided to finally shift in the general store background music to the new solution.

Tesco has already been using professional background music solution for more than 10 years. Since the beginnings, the cooperating partner was Mood Media.
According to Molnár Judit Revenue Generation Manager of  Tesco: "The advertising opportunities can be compared to the functioning of FM radios. Besides the ads of course, we will use the new channel to continue to communicate our special offers, marketing actions and other services."