CBA establishes ‘Prima’ branch

The domestic-owned commercial network CBA gives a new single image to its best stores under the name: Prima. Sixty stores are planned to be opened until 2010.

Within the 3300 stored CBA chain, Prima stores forms the elite group. In theses stores strict selection taking into account inspecting the readiness of workers and business appearance into the scope of businesses.In Prima stores greater emphasis will be placed on its own branded ‘Because Hungarian’ food and wines selected by the CBA domestic wineries.