Président, the cheese expert

Traditional French brand Président is famous for the high quality of its products. Krisztina Molnár, junior trade marketing manager of the brand’s Hungarian distributor, Lactalis Hungária told our magazine: Président is positioned as a premium brand in both France and Hungary. The company’s objective is to familiarise more Hungarian consumers with Président products. In 2016 they launched cream cheese Président Trappist, which was developed especially for the Hungarian market.

_{Krisztina Molnár
junior trade marketing manager
Lactalis Hungária}