Allee’s offering has been expanded with a premium beauty and lifestyle store

Allee has expanded its offering with a new, international premium beauty and lifestyle brand, which has become known worldwide for its commitment to sustainability and personal well-being. The opening strengthens the shopping center’s premium store offering and further enhances the opportunity for experiential services offered to visitors.

The story of Rituals Cosmetic began 25 years ago in an Amsterdam basement, in a group of friends, with a simple mission: to transform everyday routines into meaningful moments by paying attention to the small joys of life. They were the first in the beauty industry to combine home and personal care products in one portfolio, and their offer includes body care, home fragrances, natural skin care products and gift sets. The Dutch brand is now present in more than thirty countries around the world, with more than 1,400 stores. Their uniform, easily recognizable store concept worldwide has also become their hallmark.

Their store opened in Allee also implements this clean design that follows international standards. The interior design includes a Japanese Sakura tree and a “Water Island”, where expert consultants give you the opportunity to try out the products. Customers receive personalized service, including a hand massage, while they can escape the hustle and bustle of everyday life in a calm, pleasant atmosphere. The brand’s operations are based on a commitment to sustainability.

Rituals is a Certified B Corporation™, 90% of its products are made from naturally derived ingredients, and their packaging solutions are refillable, recyclable or made from recycled materials. The company is also a supporter of three charities and is constantly striving to reduce its social and environmental impact.