Praktiker: was, is, will be!

Praktiker strengthens its market position with an advertising campaign in Hungary, which is also a message for the domestic purchasers, that the Praktiker stores will continue to operate further. The department store chain received the Superbrands award for the fourth time.

“Praktiker – was, is, will be!” – Praktiker has launched launched its billboards, radio spots and online banner campaign with this slogan in Hungary. With the slogan, Praktiker would like to point out, that although several negative news came to light about the German group, the 21 Hungarian business units – similar to the last 15 years – will continue to work and continue to offer a wide range of goods on good prices to the domestic consumers in a variety of product categories.