Praktiker’s digital store develops the most dynamically

Although Praktiker has 20 business units in Hungary, its “twenty-first” store, the online store is developing the most dynamically. The webshop started its operation in spring 2009, it was completely renewed in May 2016 and now guarantees more than 5 percent of the company’s revenue.

In 2015, the share of the webshop was 1.6 percent, compared to the total turnover, while last year this figure rose to 4.1 percent, and this year it is more than 5 percent, while turnover is growing dynamically. In the first three quarters of 2017, the online store’s evolution is unbroken: 50,000 orders in 2015, 80,000 in 2016, while this year 120,000 orders have been recorded by the webshop and the last quarter is still in progress.