Positive Change: New Effie Award for Sustainable Development

The Positive Change Effie was born in Davos and is the child of Effie Worldwide and the World Economic Forum. The Positive Change Effie awards the most successful brands that do for sustainable development.

The Positive Change Effie rewards the most effective marketing programs that have achieved measurable results in the change of consumer behavior and also increased the demands towards more sustainable products and services in a way that they made the promoted sustainable development as the part of their marketing communications.