Positive turn: the proportion of companies affected by inflation is decreasing

Compared to the beginning of 2025, the proportion of companies that perceive a small negative impact on their daily operations due to inflation has decreased by 8 percentage points – which is 68 percent of the responding companies. The proportion of those that perceive a significant negative impact has returned to the 10 percent measured at the beginning of the year, after a small annual negative swing. 20 percent of company managers see that inflation has no significant impact on their company’s operations, and 2 percent experience slight positive effects.

Furthermore, 41 percent of companies were able to raise prices, but at a rate lower than inflation, while the remaining 27 percent did not raise prices at all. The latter was somewhat higher, averaging 29 percent, among those who assessed the effects of inflation negatively, to a greater or lesser extent. At the same time, companies that were unable to change their prices at all also felt the impact of inflation positively.

“The changes shown by the fourth quarter data indicate that companies are increasingly aware of the challenges of inflation and are adapting to the inflationary environment more effectively. The strengthening of pricing strategies and the reduction of negative effects overall show a favorable picture of the corporate sector”

– Tibor Bodor, Head of K&H’s Corporate Division, commented on the results.

The recent results confirm that the resilience of the corporate sector is increasing, which gives us encouraging prospects for economic processes in 2026.