The following two tools are not used by any of our Hungarian customers at the moment. Video walls are efficient advertising surfaces only for a few companies, while posters placed in the bottom of shopping trolleys have not been used yet. I hope that one day somebody will give it a go because they guarantee a spectacular presence.
This tool guarantees a spectacular presence, it can be installed easily and quickly and it is present throughout the whole shopping process.
Video walls are great for screening the current television advertisement of a product but relatively few shoppers see this surface and the product is usually placed far from the video wall. This is typically a ‘nice to have’ tool, on which communication cannot be based.
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