Pernod Ricard – Cleaning the portfolio

By: trademagazin Date: 2009. 03. 10. 05:20

Pernod Ricard announces that it has signed an agreement to sell its cognac brand Bisquit and associated inventories to Distell Group Limited for 31 million euros.

 The transaction also includes a
distribution agreement covering France, Belgium, Switzerland and
Luxembourg. Current distribution arrangements in the other countries
will remain in place for a transition period.

This disposal is part of the non
strategic assets disposal plan communicated after the Vin & Sprit
acquisition.

The transaction is subject to the
approval of the South African regulatory authorities.  

 

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