Gillette widens reach with hair and body care ranges

Gillette is moving beyond the razor blade and deeper into the bathroom with the launch of hair care and body wash product lines.

 Procter and Gamble (P&G) bought the
shaving brand two years ago and has been expanding its reach with new
offerings ever since. The company launched a Gillette skin care brand
Pure Divine on a test market in the second half of last year and is
now entering the bath and shower market.
It is hailing the
roll-out of the new body washes, shampoos and conditioners as the
most significant Gillette brand extensions.
These launches are
part of a concerted strategy by P&G to combine its strengths with
those of Gillette's in the development of new products. The company
is also benefiting from the established brand strength of Gillette
and the trust that consumers have in the household name.
P&G
and Gillette were stronger together than apart and pointed to the
Gillette Fusion brand, which has become the fastest of its brands to
reach one billion dollar sales.