Computer matches T-shirts with potential buyers

Japanese fashion brand Uniqlo started using a system in its Sidney store, which was designed to match to match the right T-shirt to a person based on brainwave analysis. The technology is called UMood and works like this: customers have to wear an EEG headset while they are watching a sequence of 10 images on a screen. Based on their reactions measured, an algorithm determines customers’ moods and recommends them one from Uniqlo’s more than 600 different T-shirts.