News in brief

Rapid delivery service Frichti, who deliver in just 15 minutes, rolled out a 120 SKU private label range, called Frichti Everyday.

Drugstore chain Superdrug gave its B Skin private label beauty products an overhaul. Each item has a new formula and design, sending a message to consumers that luxury skin care is affordable for everyone.

Food delivery specialist Deliveroo started a new service, Deliveroo Hop: taking 2,000 branded and private label products to the doors of consumers in the United Kingdom.

Albert Heijn added 45 new tea flavours to its private label range. Two thirds of them are organic, three are cannabis-infused and four are medicinal herb variants.

Lidl extended its Cien beauty product range with a sub-brand called Cien Blue Light. The 6-item range protects the skin from the harmful blue light emitted by electronic equipment.

The Colruyt Group utilises unsold private label Bio-Planet breads in mushroom growing. The mushroom is sold in the markets of Overijse, Antwerpen and Gent. //

The above article has also been published in Issue 2021/12-01 of Trade magazin.