Pick x Pick Szeged campaign announcement regarding the Handball World Championship

The connection between the PICK brand and sport, especially handball, dates back several decades. For more than 30 years, PICK has been the prominent title sponsor of the OTP Bank-PICK Szeged handball team, which is also part of the international elite and is 63 years old this year. The PICK brand is committed to the city and a healthy, sporty lifestyle. Therefore, it is extremely important to provide a stable financial and professional background for one of the defining teams in handball, the pride of the city of Szeged, which enables the further development and successful performances of both the adult and youth teams. PICK is proud of the team’s successes so far, as well as the fact that four of its players have been selected for the national team and have participated in the major world event in January.

“Cheering together is one of the best ways to build community and strengthen solidarity. That is why PICK encourages cheering together year after year at major sporting events and at the matches of the Szeged handball team. PICK products have been popular ingredients in community programs for over 155 years, and it is no different now when it comes to cheering for our national handball players,”

– said Júlia Szokolai, Strategic and Marketing Director of the Meat Division of Bonafarm Zrt., representing PICK.