Deliveroo launches food orders for pickup

Deliveroo , the U.K.-based on-demand food delivery service has expanded into not actually delivering orders by offering users a pickup option, called “Pickup,” as an alternative to paying a delivery fee and waiting for lunch to arrive.

The new “click & collection” service is live for 700+ eateries in 13 U.K. cities at launch: Aberdeen, Birmingham, Cardiff, Glasgow, Leeds, Liverpool, London, Manchester, Milton Keynes, Newcastle, Norwich, Nottingham and Edinburgh (Old Town). Restaurant brands signed up in the first wave include Byron, Pizza Express, Pizza Hut, TGI Friday’s, Frankie & Benny’s, Chiquito, Coast to Coast and Giraffe.

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