Délifrance acquisition makes Vandemoortele market leader
Belgian Vandemoortele has acquired French bakery group Délifrance to form Europe’s (according to some even the world’s) largest producer of frozen bakery products.
Global ambitions
Vandemoortele’s second acquisition in a week is a major one: following the acquisition of Bunge‘s European margarine and spreads division, the food group is now taking over Délifrance from French cooperative food group Vivescia.
Délifrance achieved a turnover of 930 million euros in 2024, meaning the merged bakery products division would grow to a combined turnover of almost 2.4 billion euros. The French group has more than 3,200 employees at fourteen production sites and is active throughout Europe and Asia, selling its products to retailers, food service channels and artisan bakers.
European market leader
The deal would lift Vandemoortele’s bakery division from fourth to first place on the European – and some sources even say the global – market for frozen bakery products. In the past year and a half, the group has acquired three other bakery companies: Dolciaria Acquaviva and Lizzi from Italy and Banneton from the United States, which also provided the group with its first US production facility.
Analysts were surprised that Vandemoortele succeeded in acquiring Délifrance, as the French bakery group had previously conducted exclusive negotiations with British investment company CVC. Why these talks failed, has not been disclosed.
Related news
Bunge reduces plastic use by optimizing oil bottle packaging in Hungary
The redesigned bottles produced at the Martfű factory use 11…
Read more >L’Oréal Agrees To Acquire Professional Haircare Brand Color Wow
Cosmetics giant L’Oréal has agreed to acquire haircare brand Color…
Read more >Valeo Foods Group buys Italian panettone maker Melegatti 1894
The acquisition is the second Valeo Foods Group has announced…
Read more >Related news
Starbucks calls corporate employees back to the office — or take a payout
Starbucks Corp. wants its corporate employees to spend more time…
Read more >At a suffocating pace: the corporate world is still shrinking, but the decline is slowing
The number of domestic companies continues to decline, but the…
Read more >Sándor Czomba: the purchasing power of salaries has been continuously increasing for more than 1.5 years
Brussels has been pursuing a flawed economic policy for a…
Read more >