Pingo Doce Launches First Private-Label Fresh Milk In Portugal

Pingo Doce has become the first retail distribution chain in Portugal to launch private-label fresh milk, reports suggest.

The product is available in lean and half-fat variants and comes in 100% recyclable packaging.

The milk is processed at the group’s dairy in Portalegre, which has seen an investment of nearly €50 million.

The facility, with a capacity to process 90-100 million litres of milk, currently processes 65 million litres of milk annually.

ESM