Pingo Doce Launches First Private-Label Fresh Milk In Portugal
Pingo Doce has become the first retail distribution chain in Portugal to launch private-label fresh milk, reports suggest.
The product is available in lean and half-fat variants and comes in 100% recyclable packaging.
The milk is processed at the group’s dairy in Portalegre, which has seen an investment of nearly €50 million.
The facility, with a capacity to process 90-100 million litres of milk, currently processes 65 million litres of milk annually.
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