Australian wine in PET bottle at Sainsbury

Sainsbury said if the trial suceeds, PET bottles would be rolled out across more wines. This could lead to a wider departure from traditional glass bottles by wine makers.

The pilot, which begins next month and is supported by the government-funded
Waste & Resources Action Programme (WRAP), uses bottles that look like
tradional wine bottles, hold the same volume of liquid, and do not compromise
the quality, according to Sainsbury.
Regular 75cl glass bottles weigh about 400 grams compared to those made from
PET weighing 54 grams. Sainsbury has calculated that based on yearly sales of
both bottles, 104 tonnes less of packaging would be used.
Moving wine bottles from glass to PET could significantly contribute to
Sainsbury's new target of reducing CO2 emissions by 25 per cent by 2012, the
supermarket said.
Wrap is involved in the PET wine bottle trial and is supporting the assessment
of consumer reaction to this initiative to understand how successfully the
plastic bottles can be recycled, and to measure their environmental impact.