Pessimistic French consumers

While the European average is 64 percent, 78 percent of French consumers think their country is in a state of economic recession. What is more, 74 percent of them reckon 12 months won’t be enough for France to get out of it. At the same time FMCG value sales grew by 2, 2 and 1 percent in the three quarters of 2014, respectively. Volume sales improved by about 2 percent in each quarter in the French market, which is characterised by strong hyper- and supermarkets. Meanwhile average prices grew to an ever-smaller extent – they even reduced by 1 percent in the third quarter. Domestic players such as Carrefour, E.Leclerc and Intermarché dominate, but Auchan, Lidl, Metro and Aldi are also in the top 10.

Rausch Tamás
üzletfejlesztési
tanácsadó
Nielsen