Pepsi Electric: The limited edition conquers with a new taste and bold design

By: Trademagazin Date: 2024. 09. 04. 11:24

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In August 2024, Pepsi came up with a bold innovation: they presented the limited edition Pepsi Electric, which impresses consumers not only with its sugar-free composition, but also with its vibrant design. The new drink offers a unique experience with a citrus flavor, while it arrives on store shelves with Pepsi’s renewed image and the characteristic “electric blue” color scheme.

Pepsi Electric is the first new flavor since the brand’s 2023 visual refresh and will be available for a limited time only. According to Alexandra Tuzi, Pepsi brand manager, Electric is just the beginning, as they are preparing for further innovations in the future to offer fans even more fresh and special tastes. Pepsi Electric is revolutionary not only in taste, but also in appearance, reflecting the brand’s continuous development and commitment to innovation.