Nestlé supports Red Cross with money and expertise

By: trademagazin Date: 2010. 12. 06. 11:13

Nestlé and the International Federation of Red Cross and Red Crescent Societies (IFRC) renewed their collaboration for the next three years, with a special focus on building more resilient rural communities in Côte d’Ivoire.

Nestlé Chairman Peter Brabeck-Letmathe and IFRC Secretary General Bekele Geleta, jointly signed the third partnership agreement at the World Meteorological Organization in Geneva, Switzerland.

Under this agreement, Nestlé will contribute 2.25 million Swiss francs over three years focusing on projects related to water and sanitation, food security and to support the IFRC’s World Disasters Report. This commitment is part of Nestlé’s activities in relation to Creating Shared Value.

Mr Brabeck-Letmathe praised the renewal of the alliance which also encourages Nestlé business units worldwide and Red Cross and Red Crescent National Societies to establish relationships.

He said: “I am proud to be able to sign the third partnership between Nestlé and the IFRC. The partnership has been very successful and has made a big difference for thousands of vulnerable people.

“This partnership is also demonstrative of our Creating Shared Value vision. This is Nestlé's way of doing business that focuses on specific areas of its core business activities, namely water, nutrition, and rural development, where value is created both for society and the company.”

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