Friday the 13th: “Love Grinch”, the anti-Valentine’s anthem, has arrived

By: Trademagazin Date: 2026. 02. 12. 10:27

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The latest song by singer-content producer Dobai Aty, “Szerelem Grincs,” was released one day before Valentine’s Day, thoroughly stirring up the usual, heartfelt atmosphere on social media. The song, also called an anti-Valentine’s anthem, was aimed at those for whom February 14th is not about romance, but rather about excesses, expectations, or even quiet absence.

“As Valentine’s Day approaches, I feel a bit like the Grinch at Christmas,” said Dobai Aty. “I feel like the pink, kitschy social window display is too much, as if everyone loves each other perfectly on this one day, but what about the other days of the year?”

The lyrics of the song were written by Norbi Pribelszki, the arrangement was by Balázs Szabó, and the title was born from a refrain. Dobai Aty consciously released the song on February 13th, which he called his own Anti-Valentine’s Day. “I leave the 14th to lovers, let them live it if they want, but then we can have a day for ourselves too,” he said humorously. The piquancy of the situation is that this year this date happened to be Friday the 13th, which the performer commented with just a laugh: “Would that be a coincidence?”

The music video for the song didn’t mince words either. In the most memorable scene, the singer-content producer smashes a bouquet of flowers in slow motion – one of the most well-known symbols of romance. “This all started from a true story,” he revealed. “Last year I sent a bouquet to someone, and when I asked if they received it, the only response was a ‘saw it’ reaction. In the song, I expressed the anger I feel when people don’t communicate honestly.”

“Szerelem Grinches” was therefore built on personal experiences, but the choruses evoked situations that were already familiar to many. “My feed is full, I’m so bored,” the song says, which also pokes fun at the pressure of perfect relationships seen on social media. According to the singer-content producer, the song was aimed at the disappointed, the single, and those who simply didn’t want to be in a Valentine’s Day cliché. And while the song’s tone was ironic and self-reflexive, its message remained distinctly liberating. Aty Dobai put it this way: “I want those who feel like outsiders at this time to know: they are not less. They just don’t fit into the pink frame.”

After its release, “Szerelem Grincs” quickly found its audience and became a real alternative to the obligatory romance for many. Because it turned out: on Valentine’s Day, you can not only be in love – but also be sincere. And sometimes a broken bouquet of flowers says more than any heartfelt post.