Pelé has launched the latest Tesco loyalty program

The Brazilian football legend Edson Arantes do Nascimento Pelé visited Hungary on 26 March 2014 as the guest of Tesco.

The three-time world champion athlete has launched Tesco’s “Point Scoring in Pelé Style” promotion campaign at an exclusive event, open to the press, in the presence of the representatives of the Hungarian football, a few selected customers and talented young football players. The “Point Scoring in Pelé Style” promotion campaign starts on 3 April in 220 stores of the chain.