Paris is the first, Budapest the 38th in the list of global cities

The 2009 Anholt-GfK Roper City Brands Index (CBI) report captures consumer perception of the image and reputation of 50 major cities worldwide – GfK Custom Research North America announced highlights from this survey.

Paris ranks as the top overall city "brand”, followed by Sydney, London, Rome and New York. The index is based on a global survey in which respondents from across 20 major developed and developing countries are asked to rate their agreement with statements about each of 50 cities.  The ranking is developed by averaging city scores across the index’s six categories: Presence (knowledge of city and perception of its global contribution), Place (cleanliness, aesthetic qualities and climate), Pre-requisites (affordable accommodations and quality of public amenities), People (friendliness, personal encounters and cultural diversity), Pulse (interesting events, activities and lifestyles) and Potential (perception as good place to do business, to find a job and to go to school).