Aldi to support young cancer patients in new tomato-led fundraiser

Starting Monday 2 June, the discounter is to donate proceeds from sales of its 220g Specially Selected Piccolato Tomatoes over a two-week period, with the initiative expected to raise £25,000 for the charity.

The funds are aimed at helping support specialist nurses, youth coordinators, and dedicated hospital units run by Teenage Cancer Trust across the UK.

“Tomatoes are a staple for many of our customers, so this is a simple but powerful way for people to get involved and help make a difference to young people across the country,” said Aldi chief commercial officer Julie Ashfield.

“At Aldi, we’re committed to giving back to the communities we serve, and we’re proud to help Teenage Cancer Trust continue its incredible work supporting young people and their families during an incredibly tough time.”

The activity builds on Aldi’s wider partnership with the charity, which has already raised over £11 million through customer donations, staff fundraising, and cause-related marketing.

“Every penny we receive makes a huge difference to young people with cancer and their loved ones,” added Teenage Cancer Trust senior partnership manager Michelle Aucott.

“Aldi colleagues and customers have gone above and beyond for Teenage Cancer Trust so we can ensure young people with cancer aged 13–24 receive the sensitive, individual care and support they need.”

Aldi originally pledged to raise £10 million for the charity by 2027, but surpassed that goal more than 18 months early. The retailer has now increased its target to £15 million by 2027.

This latest tomato-led initiative offers shoppers a simple way to contribute while doing their weekly shop, as Aldi continues to combine everyday value with community support.