Complaint handling in superlatives!
The next two to three months will be about purcasing the gifts, sending them and about the expected complaints. In October, the postal service warned of the early purchase and dispatch of Christmas gifts so that they would be delivered on time.
Yet, for merchants, the preparation is the biggest problem – of course only after the increased demand. Even though traders do not want to get to the black list of buyers. This can be easily solved even in Christmas – without overtime or extra workforce.
40-60% of domestic retail sales are generated during the Christmas period. Within this, mail order retailing is typically the most vigorous in the last few months (the monthly turnover is doubled compared to the annual average in this period of the year – KSH data).
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