We spend carefully: 43% of consumers fear that their financial situation will deteriorate
Although concerns about the cost of living have eased, consumers remain confident that the price of consumer staples will moderate.
The ever-increasing inflationary pressure not only rearranges consumer trends, but also strengthens certain demands. The expectations of retailers have changed and generative AI is playing an increasingly prominent role in the field of shopping as well, according to the latest research by the Capgemini Research Institute.
We expect information, in return we give brand loyalty
43% of consumers are currently concerned that the cost of living will continue to rise, down from 80% a year ago. At the same time, the decrease in concern also brought with it increasing demands. On the one hand, consumers expect retailers to warn them about hidden price increases by reducing product size or product quality. 65% of customers would like to receive information about shrink inflation when shopping. In return, they give nothing but loyalty to the brand or product, as 73% of consumers stated: if the given brand helps them through this difficult period, they will gladly choose their products later.
Related news
Kifli.hu’s parent company increases its profits with artificial intelligence
Artificial intelligence (AI) is not only the future, but also…
Read more >KPMG: Hungarians are optimistic, worried and excited at the same time when it comes to AI
According to a joint international study by KPMG and the…
Read more >Artificial intelligence at every level – Bosch opens a new era in innovation
Based on the developments presented at the AI Symposium in…
Read more >Related news
GKI Analysis: Without EU funds, the domestic economy would just flounder
On May 1, Hungary marks the 21st anniversary of joining…
Read more >NGM: we always take action against unjustified price increases, inflation may decrease further in the coming months
The government is successfully fighting price increases. In April, inflation…
Read more >April inflation was higher than expected
In April, annual inflation was 4.2 percent, and prices rose…
Read more >