We spend carefully: 43% of consumers fear that their financial situation will deteriorate

By: Trademagazin Date: 2024. 06. 11. 13:17

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Although concerns about the cost of living have eased, consumers remain confident that the price of consumer staples will moderate.

The ever-increasing inflationary pressure not only rearranges consumer trends, but also strengthens certain demands. The expectations of retailers have changed and generative AI is playing an increasingly prominent role in the field of shopping as well, according to the latest research by the Capgemini Research Institute.

We expect information, in return we give brand loyalty

43% of consumers are currently concerned that the cost of living will continue to rise, down from 80% a year ago. At the same time, the decrease in concern also brought with it increasing demands. On the one hand, consumers expect retailers to warn them about hidden price increases by reducing product size or product quality. 65% of customers would like to receive information about shrink inflation when shopping. In return, they give nothing but loyalty to the brand or product, as 73% of consumers stated: if the given brand helps them through this difficult period, they will gladly choose their products later.