We spend carefully: 43% of consumers fear that their financial situation will deteriorate
Although concerns about the cost of living have eased, consumers remain confident that the price of consumer staples will moderate.
The ever-increasing inflationary pressure not only rearranges consumer trends, but also strengthens certain demands. The expectations of retailers have changed and generative AI is playing an increasingly prominent role in the field of shopping as well, according to the latest research by the Capgemini Research Institute.
We expect information, in return we give brand loyalty
43% of consumers are currently concerned that the cost of living will continue to rise, down from 80% a year ago. At the same time, the decrease in concern also brought with it increasing demands. On the one hand, consumers expect retailers to warn them about hidden price increases by reducing product size or product quality. 65% of customers would like to receive information about shrink inflation when shopping. In return, they give nothing but loyalty to the brand or product, as 73% of consumers stated: if the given brand helps them through this difficult period, they will gladly choose their products later.
Related news
Gift ideas from AI
Just before Christmas Target’s generative AI-powered Bullseye Gift Finder made…
Read more >New AI-based design tool
Alibaba International has launched Pic Copilot, an AI-based e-commerce design…
Read more >How does generative AI think? Szeged researchers are looking for answers to the secrets of chatbots
Artificial intelligence (AI) helps us with more and more tasks…
Read more >Related news
OKSZ: margin is not profit!
The international food retailer member companies of the National Trade…
Read more >Viktor Orbán on Kossuth Radio: traders cannot add more than 10 percent to the purchase price
Traders cannot add more than 10 percent to the purchase…
Read more >GKI Analysis: Why are food prices constantly rising?
In recent times, the rise in the prices of basic…
Read more >