Outdoor advertising, 2022 – Video of the day

One weekend in August, a 3D advertising event for the Subway restaurant chain took place on the wall(?) of London’s Westfield Stratford City shopping center, where those lucky passers-by who were in the right place at the right time and participated in the game could not only see the sandwich they imagined on the giant screen, but they got it from the local Subway store. Presumably, the experience (and the image of the new products) remained with those who were just observers of the project.