Heineken and Pick became Superbrand for the fifth time in Hungary

Pick and Heineken won each year the Superbrand title since the start of brand building program in Hungary in 2004. Pick also won the Business Superbrands title.

The Hungarian superbrands are selected by a 14 member committee of professionals consists of the experts of the marketing profession, members of the media and the leading representatives of the academia. The selection is based on the trade mark national database of 95 000 trade marks by the Hungarian Patent Office. The Superbrands often mentioned as the Oscar of brand building. Besides the Superbrands program operating in Hungary for five years, last year the Business Superbrands program which is very succesful in the international market has been launched, which presents the best of the domestic B2B brands (buisness to buisness, or economic relations between the companies). The Pick brand has won these titles every year since the beginning of these programs.