Idea fair in Kansas

By: Trademagazin editor Date: 2024. 11. 03. 19:34

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On 7-8 October the Shop! Ideation conference, the biggest event of POPAI Hungary’s parent organisation, was held in Kansas City (USA).

This article is available for reading in Trade magazin 2024/11

The highly successful keynote presentation showcased the digital and physical renewal of luxury ice cream brand Häagen-Dazs. This was followed by a virtual tour of the National Museum of Toys and Miniatures of the USA. Traditionally the Retail Challenge is also part of the programme, where conference participants form teams and develop a solution to a specific problem. The winning entry will be built at the Shop! MarketPlace 2025 trade show in Charlotte (USA), on April 8-10 in 2025.