Ferrero Rolls Out Five New Products

According to Fabrizio Gavelli, president and CEO of Ferrero Commerciale Italia, the company’s dual innovation strategy seeks to strengthen leadership in core businesses and focus on expansion into new segments, including new brands.

This strategy is designed to transfer value to the market through product innovations, supporting growth in the local Italian market, where Ferrero operates in 12 product categories with over 30 brands.

Nutella Crêpe

Nutella Crêpe, a ready-to-heat crêpe featuring 34% Nutella, is the brand’s first foray into the frozen-bakery segment.

It’s designed to cater to a broad target audience, from breakfast to snacks, and even after-dinner treats, with a particular focus on young adults.

The success of previous frozen-bakery innovations like Nutella Croissants and Nutella Muffins has already redefined the breakfast segment, doubling the market for sweet frozen foods, now valued at over €37 million.

The new crêpes, to be rolled out in supermarkets by late October, are expected to further dominate this growing space.

Eat Natural Fruit Slice

Eat Natural Fruit Slice is a line of soft fruit bars boasting a concise ingredient list, with some versions containing just two ingredients: peanuts and hazelnuts.

Made with natural components like dates, apples, blueberries, hazelnuts, almonds and peanuts, these bars cater to the Italian fruit bar market, currently valued at over €50 million.

The segment has experienced double-digit annual growth exceeding 10% over the last five years.

Ferrero aims to place Eat Natural Fruit Slice as the leading fruit-and-cereal bar in Italy.

Kinder Duo And Kinder Crispy

The Kinder brand will see the addition of two new products. Kinder Duo biscuits will join the popular Kinderini range, expanding the brand’s presence in the biscuit segment suitable for snacks.

Complementing this, Kinder Crispy has been introduced as the first Kinder snack that combines wafer, biscuit and chocolate, aiming to broaden the Kinder offering in a segment already anchored by Kinder Bueno.

The Italian biscuit market is valued at €1.7 billion – the third largest globally, with Ferrero as the second-largest producer.

Three New Ferrero Rocher Variants

Finally, the premium Ferrero Rocher brand is expanding its portfolio with three new chocolate tablet variants: 70% Dark Chocolate, Salted Caramel & Hazelnut, and Hazelnut & Macadamia Nuts.

This move aims to transition the brand from its traditional association with special occasions to a more everyday consumption context, tapping into the growing chocolate bar market, which, in Italy, is worth €700 million.