Five new Herbal Essences Product Collection from 1 July

The marketing concept of the new Herbal Essences Product Collection is based on the playful world of dreams and fantasy, targeting primarily teenagers and young girls and women in their twenties.

The five new collection are playful in their names as well: the "Speed It Up" shampoo and balm contains white nectarine and pink coral flower extract, the "Do not break down" shampoo, balm and rinse-off mask will help in strengthening the fragmentation of the hair ends. "Colorbloom" collection will take care of dyed hair, while "Hydrat-dream" collection helps in the hydration of the hair. The fifth collection is called "Shiny-Flashy" which conjure the hair shiny and bright. The five new collection is available from 1 July. The recommended consumer price of the shampoos and balsams will be 699 HUF. Hair wraps will cost 1019 HUF.