5% revenue increase at Lego

In Germany the company has 12% market share.

Despite forecasts that sales would fall in 2007, the LEGO Group sold 5% more during the first half of the year than it did in the same period of 2006. The revenue increased for 389 million euro, this result is better than expected at the beginning of the year.The increase was due in particular to higher sales of such classic lines as LEGO City and LEGO TECHNIC and a range that has become a classic: the LEGO Star Wars line. The Group's new product line Aqua Raiders also proved itself a success in the first half year.
Sales to the American market rose especially well during the first half of the year – but, generally speaking, all markets recorded higher sales.Until last year Lego had losses, the company started a seven years reorganizations program, 5500 people were fired, the production moved to cheaper countries as Czech Republic, Mexico or Hungary.