Five years 22 McCafe

The biggest market player of the Hungarian Caffee market plans dynamic growthing and not care for rivals.

 The first McCafé started in 2003 in Hungary, last five years 21 was built in shop-in-shop system, but the 22^{th store of the the succesful chain, operating in Arena Plaza, is separate. 12% of the sales in shop-in-shop was realized in McCafes last year, 12 tons of coffee were used there. In 2007 the sales growth 25% on year to year basis. This year McDonald's Hungary plans to open 5 new stores.}