share!

By: trademagazin Date: 2011. 02. 08. 18:53

Consumers would like to do their bit and take their share of the work as active participants. Clubbing: groups of consumers form online communities for the sake of sharing profit – some companies like to be surrounded by such ’clubs’ and use their outstanding intellectual capital. Crowdsourcing: companies choose the most appropriate ideas out of hundreds and pay for them.

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