Revolutionary changes in shower gel ingredients

– Since the skin is one of our most precious sense organs, it is important to use the right shower gel, one that vitalises and nourishes – Szilvia Baranyi, trade & brand marketing manager with Henkel told our magazine. Research by Sarantis revealed that the most important characteristics of shower gels are: to hydrate, nourish and soothe the skin. Dorottya Tóth, a junior brand manager of Sarantis Hungary Kft. informed us that shower gels with a cream-like texture dominate the Hungarian market. As for ingredients, natural ones such as shea butter, yogurt, and aloe vera are increasingly popular. Adél Farkas, Caola Zrt.’s marketing coordinator told our magazine that with the CaoNatur product line they took a step in a more natural direction, targeting health-conscious beauty product and cosmetics users. Target Sales Group Kft. also makes sure to distribute many products made with natural ingredients. Brand manager Ágnes Fóris revealed that they only distribute brands in which everyone working for the company firmly believes. Annamária Marinova, Presto-Pilot Kft.’s consumer marketing manager explained that natural shower goals work differently than traditional ones: they don’t contain aggressive foaming agents. Intimate hygiene is special area of the segment. Alveola Kft. focuses on this domain with X-Epil Intimo products and sales keep growing from year to year – emphasised Dóra Morvai, marketing manager of Alveola Kft. In 2014 Henkel put Fa Men Xtreme Refresh 5 on the market. The new product cleans deep, guarantees long lasting freshness, has mint fragrance, and it hydrates and energises the skin. Henkel’s new products for women this year are Fa Vitamin&Power shower gels: their vitamin formula vitalises and hydrates the skin. For men Sarantis came out with Rebel products in the STR8 line, a really youthful and trendy fragrance. Two new products appeared in the Performance line, Lime Peak and Power Zone are both shower gel and shampoo in one. For women they developed a Fig-Yogurt Cream Shower Gel in BU’s In Action product line, the idea for which came from the popular drink smoothie. Caola Zrt.’s new product line CaoNatur offers two types of shower gel, Refreshing (which contains antioxidants thanks to hibiscus extracts) and Creamy (rich in E vitamin due to the almond seed extract used), both of them are made without parabens and colourings. Target Sales Group launched the Inecto Pure Coconut line in 2014. Each product is made with 100-percent real coconut oil, in the plastic bottle version the product is cream-like, while in the upright tube version it is gel-like. Presto-Pilot Kft.’s natural shower gels don’t contain sodium lauryl sulfate (SLS) that blocks the skin’s ability to return to its natural state. The company’s Dr Organic line unites more than 10 shower gels and body lotions – all of them are natural. Alveola’s X-epil Intimo intimate wash products are available in 50ml, 250ml and 400ml versions. In 2014 X-epil Intimo intimate wipe came out in 1-piece version.