Collaboration in the prevention of alcohol abuse

A cooperation was called to life against excessive alcohol consumption, with the participation of Heineken Hungária Zrt, the European Youth Research and Communication Center (EIKKA), Est Média Group and Sziget Ltd.

The novelty of the initiative, which was scheduled for the time of the summer festivals lies in the fact that teams and organizations unrelated to each other, have undertaken a common goal: the alcohol producer, a sociologist company researching the lifestyle of young adults, program organizer of events provides entertainment for the youngsters and a media owner communicating programs. On the website launched in course of the program, (www.holahatar.hu) young people can find the most important alcohol-related informations.
The series of research will monitor the festival audience of festivals. The sociologists of EIKKA will make interviews after the VOLT fest of Sopron, on the Heineken Balaton Sound Festival.